About Us

Generation THRIVE was born out of a deep-seated desire to make insurance accessible and understandable for everyone. As a family-owned business located in the vibrant city of Atlanta, Texas, we have seen firsthand how confusing and overwhelming insurance can be. Our founder, Amy Gunstanson, started this journey after experiencing the complexities of insurance claims and policies within her own family. She realized there was a lack of clear, straightforward guidance available, especially for Gen X, Gen Y, and Gen Z. With over 25 years of experience in the industry, Amy has cultivated a team that not only understands the intricacies of insurance but also shares her passion for education and transparency. At Generation THRIVE, we believe in empowering our clients through knowledge, helping them make informed decisions that safeguard their futures. Whether you need help selecting the right policy or assistance with a claim, we are here to support you every step of the way.